Monday, April 05, 2010

Online Order Deception

With the advent of the Internet, soon came the ability to shop online. Sites like Amazon.com became the darlings of online ordering.  (Amazon is one of my favorites!) Online ordering became a major way to get goods delivered to a customer's home with little effort. (Except maybe when it came time to pay the bill.)

But unfortunately, sometimes unscrupulous merchants try to boost their bottom line by using practices that while maybe are not illegal, but are certainly shady.

One way customers are sucked in to a shady practice is the promise of a rebate for shipping.  Notice this is NOT the same as an order code for free shipping that many reputable sites offer.

Most customers are intent on what they want to order and fail to read all fine print on the site where they will order. Sometimes the fine print is in a much lighter shade and is located below the 'Order Now' button. An example of this is on this site: Plaque Attack

Notice the Free Shipping logo at the top of the page has a small wording, After Rebate. Now scroll to the bottom of the page and in a box with light gray text, read the Offer Details. In order to get the free shipping, the customer is signing up for a 'free trial' of the 'Insider's Club'.   Curious, I went to the site FreeShipping.com mentioned in the order details and nowhere could I find what the price would be after the free trial ends.

So now what happens?  Customers sign up to join to get the free shipping.  What they may not realize and most don't, after the 'free trial' they will be billed a monthly fee and nowhere does it say what that fee will be until it's too late. Then when they get their credit card statement or bank statement they learn the awful truth.  (Never ever use a debit card to order online!) Trying to get this unwanted service canceled and a return on their money can be a very frustrating experience, sometimes almost impossible.

Unfortunately there a lot of sites like this. Just check out the posts on the Complaints Board.

There are so many deceptive practices on the Internet. A lot of them are pure scams, but the sites like the one above cover their you know whats by putting disclaimers or confusing wording on their sites so when the customers dispute the charges they can claim the customer was notified in advance. So while these sites are not actually illegal, they are in cahoots with sites that are certainly out to scam the customer.

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